Last weekend we began a new SEO campaign for a local San Juan Capistrano Medical Spa.  Another web developer had told my client that their site had been banished to the sandbox by Google.    The easiest thing to “rank” for is usually your company name,  so  I searched Google for RENU Medical Spa, San Juan Capistrano and sure enough the website was nowhere to be found in the search results.

The other web developer had informed the client that the only solution was to develop a whole new site and spend couple thousand per month on aggressive promotion via SEO and social media.  After examining the html code, I proposed a test to see if that was true.   It looked like the site had quite a bit of extra code that could make it hard for Google “bots” to tell what the pages were about.  I also noticed the pages seemed to be missing a few elements that can help Google determine what pages are about.

I proposed that instead of jumping to the conclusion that they were being punished by Google, we simply clean up the code on the home page and see if it would reappear in the Google search results for the company name.  The operation was a success!  A Google search  for “Renu Medial Spa, San Juan Capistrano” after less than a week, returned the home page in the very first page of results.

For an investment of about a hundred dollars Web Handyman was able to prove that Google had not banished the site at all.  Google simply could not tell what the pages were about.  We will now move forward and clean up the rest of the pages.  Our next goal will be to optimize for the word Botox,  San Juan Capistrano.  I will keep you posted.

By the way, if you are looking for the best place for Botox treatments in San Juan Capistrano please consider calling Carri and Melissa at Renu Medical Spa in San Juan Capistrano.  You can reach them at (949) 487 3200.  Tell them the Web Handyman sent you.

Bill Fletcher
Web Handyman
(949) 813 3861